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Wednesday, May 12, 2010

Lottery hosts free Minneapolis rock shows

The Minnesota Lottery has put together a great set of free shows with many of HowWasTheShow's favorite bands on board. Check out the summary below. The Lottery has engaged social media marketers to reach the fans directly and has been successful in generating buzz about these top notch lineups. Check out the summary of May's events in the e-press release below.

MINNEAPOLIS – Free rock will be on tap at local venues in May, courtesy of a new concert-themed scratch game from the Minnesota State Lottery. The shows are open to anyone 18 years and older:
  • Sunday, May 16, 8 p.m. – Triple Rock Social Club: Red Pens with BNLX and Voytek. (Facebook event -
  • Wednesday, May 19, 8 p.m. – Fine Line Music CafĂ©: Melismatics with Alarmists and The Idle Hands. (Facebook event -
  • Thursday, May 27, 8 p.m. – Varsity Theater: Rogue Valley with the Jason Shannon Band and Strangelights. (Facebook event -
Cash & Concerts is a concert-themed Scratch Game that features music downloads and VIP concert tickets, in addition to cash prizes. Details for the shows and the new game at